Hello,
This prolonged and floundering economy will give rise to the New Business Lords and the New Business Serfs.
The new lords will be those business people who can quickly discern, adapt to, and exploit the unpredictable movements in the turbulent flow of life. The new lords will be those business people that have as their target the goal of growing the free cash flow (income from operations minus capital expenditures) of their business. This cash flow represents the means— the wherewithal— for those shrewd business people to take advantage of opportunities and events that presents themselves. By so growing the free cash flow of a business not only do you increase its value, but also you provide it with the means to maintain its market share and possibly increase it. On the other hand, the new serfs are those businesses that are mired in debt and illiquidity. If they stay this way, they will travel down the road to extinction.
Much Success,
Sanford Kahn, Business Author/Speaker